Mark Haskins
Laguna Beach, California
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Experience
Linea Rossa Games
Laguna Beach, California
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CEO and Designer
January 2012 - present
The Lacorsa Grand Prix Game is a passion project that was funded on Kickstarter in 2016. Lacorsa is currently a direct-to-consumer business with a loyal following. I run the business and P&L, which includes advertising in local markets on ESPN, implementing social media marketing strategies, selling to a limited number of wholesale accounts, and designing an expanded product range. I am currently designing a mobile app.
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Vans, a VF Company
Costa Mesa, California
October 1998 - July 2023 (24 years 9 months)
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VP, Global Product Design, Footwear and Apparel
February 2023 - July 2023 (5 months)
During my tenure, Vans went from a $190M to an over $4B business. I was a strong business partner, design leader, and design advocate while overseeing the integration of the Footwear and Apparel Design teams with over 80 designers.
VP, Global Product Design, Footwear and Equipment
March 2014 - February 2023 (9 years)
Managed product design, color and trend, and 3D virtualization teams, plus the Vans Archive. I was an original member of the Vans Creative Council, where we grew and maintained a creative culture and oversaw the Vans Creative Vision and its seasonal executions. In this role, I formalized the visual brand language, product branding, and packaging for all footwear. As one of the founding members of the VF Design EDC, we, as brand design leaders, worked together to build design initiatives across VF and execute them with outstanding partners like BMW Designworks.
Design Director, Footwear and Equipment
February 2008 - March 2014 (6 years 2 months)
Managed the footwear and equipment design teams, including Classics, Vault, Pro Skate, Surf/Outdoor/MTE, Snowboard Boots, and Pro-Tec branded helmets.
Design Director, Lifestyle Footwear
April 2006 - February 2008 (1 year 11 months)
Designed and managed the design for the Classic, Vault, and Surf (sandals/hanging footwear) lines.
Senior Designer, Footwear
October 1998 - April 2006 (7 years 7 months)
I created products across the Classic, Core Skate, Skate Lifestyle, Girls, Outdoor, and Snow categories. I was the original designer for Vans Vault. I designed the TNT and Jim Greco signature shoes and developed the Classics last and build.
​Reebok International Ltd
Stoughton, Massachusetts
3 years 7 months
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Footwear Designer, Soccer
April 1995 - October 1998
As a footwear designer for Reebok's soccer division, I designed and managed all the footwear and equipment for the division. I was recognized internally for design excellence in hero product and designed the Reebok global soccer ball. I also created and implemented future technologies and testing procedures in conjunction with Reebok's Human Engineering Lab. We developed products in Italy, China, Taiwan, and Indonesia. My key designs include the Sidewinder boot and GSC cleat, as well as further iterations of these successful products. I was also a guest designer for outdoor, tennis, running, and watch divisions.
Advanced Design Concepts
Reading, Massachusetts
9 months
Designer
August 1994 - April 1995
I was the lead designer at ADC, an athletic shoe design firm. I created footwear concepts for global brands, including Salomon, Timberland, Converse, and Saucony.
Kaepa
San Antonio, Texas
1 year 8 months
Associate Designer
April 1992 - November 1993
Designed footwear for volleyball, cheerleading, and tennis.
Freelance
Irvine, California
1 year 9 months
Graphic Designer and Screen Printer
June 1986 - March 1988
Designed and printed logos, t-shirts, and programs for local clubs and athletic teams.
Education
ArtCenter College of Design
Pasadena, California
3 years 6 months
B.S., Transportation Design, Spring 1991
1988 - 1991
I worked on sponsored projects with Honda, Chrysler, and Isuzu. I received design recognition for the Isuzu city truck, which was selected for an exhibition in Japan, and the Dodge supercar, which was featured on the 'Eye On LA' TV program.
Skills
Product Design, Color and Material Direction, Digital Product Creation, Brand Creative Vision, Product Branding, Design Calendar, Product Packaging Design, Design Briefs, Design Presentations (Line Reviews and Product Launches), Design Recruitment (ArtCenter, Pensole), Design Retention (Global Design Off Sites), Athlete Project Stewardship, Design Budgets, Advanced Concepts, Design Sprints, Global Design Org Structure, Brand Foundation, Brand Concept, Global Strategy Meetings, Global Product Strategy, Collaborations, Regional Footwear Design, Design Tools (Adobe Creative Suite, Procreate, black Prisma sketching).