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Vans Creative Vision
Project type
Brand Creative Vision
Date
2018
Location
Cypress, CA
I played a key role in a thorough Creative Vision and Visual Brand Language project for Vans in partnership with BMW DesignWorks. This project resulted in the creation of brand books for footwear products, which helped codify Vans' vast tribal knowledge for the design team and business partners.
As a result of this experience, I was able to contribute to the early stages of the TNF Creative Vision and became a key stakeholder in the Altra Creative Vision.
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