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Vans Box and Product Branding
Project type
Product Branding and Package Design
Date
2016
Location
Cypress, CA - Costa Mesa, CA
A re-design of the Vans Box to unify brand identity and provide a more responsible use of materials. We used an 80% recycled cardboard supplier in conjunction with Timberland, and the material was printed directly on the box without a paper layer.
Design was achieved alongside a revamped product branding strategy in 2016, ensuring consistency across Vans footwear and eliminating sub-brands that could not be supported with the existing marketing spend.
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